adBrain Limited is committed to making adbrain.uk accessible to as many people as possible, regardless of ability or the technology they use.

The standard we build to

We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA, the widely recognised benchmark for accessible web content. In practice that means we work toward:

  • semantic HTML, meaningful headings, and correct reading order;
  • text alternatives for images and non-text content;
  • sufficient colour contrast in both light and dark presentation;
  • full keyboard operability and visible focus states;
  • content that reflows and remains usable at small screen sizes and high zoom;
  • respecting user preferences such as reduced motion.

These map onto the web development standards our build follows.

Why we hold ourselves to this

Accessibility is good practice and good product. It is also increasingly a legal expectation: organisations offering certain products and services into the EU are subject to the European Accessibility Act from 2025, and accessible design reduces risk under UK equality law. We treat WCAG 2.2 AA as the baseline rather than an add-on.

Known limitations

We review the site as it evolves. Where we are aware of a component that does not yet meet our target, we record it and prioritise a fix. (This section will list any known issues once the site is live.)

Report a barrier

If you encounter an accessibility barrier on this website, please tell us. It helps us fix it and improve for everyone:

Please describe the page, what you were trying to do, and the assistive technology or settings you were using. We aim to respond within five working days.