The challenge
“We discount by gut feel and leave margin on the table.”
Discounts get set by intuition and habit, inconsistently across staff and channels. Too generous and margin evaporates; too cautious and the order goes to a competitor. Nobody can see the trade-off clearly enough to get it right every time.
How we solve it
adBrain brings its machine learning & decisioning expertise to put a model behind the decision. It estimates how likely an order is to convert at a given price or discount and recommends the level that best balances win probability against retained margin: the same intelligence applied online to the customer and offline to staff at the counter, within margin guardrails your team sets. Where the data supports it, we measure the model’s effect against the prior baseline rather than assume it.
We deploy it into your environment and give you the source code with the right to modify it.
What you get
- A recommended price or discount for each situation, driven by data not habit.
- One consistent model across online and offline channels.
- Margin floors and business rules respected; your staff keep the final say.
- A private deployment in your own environment, yours to run.
Proof
See this expertise in production in our price optimisation for a printing house.