This Cookie Policy explains how adBrain Limited uses cookies and similar technologies on adbrain.uk. It should be read alongside our Privacy Policy. Our use of cookies is governed by the Privacy and Electronic Communications Regulations (PECR), as amended by the Data (Use and Access) Act 2025, and (where cookies process personal data) the UK GDPR.
1. What cookies are
Cookies are small text files stored on your device when you visit a website. They let a site remember your actions and preferences, and help site owners understand how a site is used. Similar technologies (local storage, pixels) are treated the same way in this policy.
2. The categories we use
| Category | Purpose | Consent |
|---|---|---|
| Strictly necessary | Session management, security, load balancing, and remembering your cookie choices. The site cannot function without these. | Not required (exempt). |
| Analytics (first-party, statistical) | First-party analytics used solely to measure and improve how the site performs (pages viewed, time on site, errors). No cross-site tracking and no personal profiling. | Under the Data (Use and Access) Act 2025, low-risk first-party statistical analytics may be set without prior consent provided a clear, free opt-out is offered. We offer that opt-out. |
| Preferences | Remembering display settings across visits. | Consent, or a clear opt-out, depending on final configuration. |
We do not use advertising, cross-site tracking, or third-party marketing cookies. If that ever changes, this policy and our consent mechanism will be updated first, and such cookies will be set only with your prior consent.
3. Your choices
- Cookie controls on the site. You can accept or reject non-essential cookies, and change your choice at any time, using the cookie controls provided on the website.
- Browser controls. You can block or delete cookies through your browser settings. Disabling analytics or preference cookies will not prevent you from using the site.
Implementation note (for the build). The site must present a compliant consent/opt-out control that (a) sets only strictly-necessary cookies before a choice is made for any category that requires consent, (b) makes rejecting as easy as accepting, and (c) records the user’s choice. See the UK compliance checklist.
4. Changes
We may update this Cookie Policy to reflect changes in the cookies we use or in the law. The current version is always published on this page.
5. Contact
Questions about cookies: [email protected]. You may also complain to the ICO (www.ico.org.uk).